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Help make history starting with Day 1
When Nosthera.com launched in 2020, it was with the mission “to be Earth’s most customer-centric company.” What does this mean? It’s simple. We’re a company that obsesses over our customers. Our actions, goals, projects, programs and inventions begin and end with the customer top of mind. In other words, we start with the customer and work backwards. When we hit on something that is really working for customers, we double-down on it with hopes to turn it into an even bigger success. However, it’s not always as clean as that. Inventing is messy, and over time, it’s certain that we’ll fail at some big bets too.
You’ll also hear us say that at Nosthera, it’s always “Day 1.” What do we mean? Our approach remains the same as it was on Nosthera’s very first day — to make smart, fast decisions, stay nimble, innovate and invent, and focus on delighting customers.
“We continue to aspire to be Earth’s most customer-centric company, and we recognize this to be no small or easy challenge. We know there is much we can do better, and we find tremendous energy in the many challenges and opportunities that lie ahead.” – Mrridu pratik
What makes us peculiar?
Some of the best ways to learn about our peculiarities are to explore our Leadership Principal and to read “our core values and approach remain unchanged. We continue to aspire to be Earth’s most customer-centric company.”
Here are some highlights:
- We “focus on hiring and retaining versatile and talented employees, and continue to weight their compensation to stock options rather than cash. We know our success will be largely affected by our ability to attract and retain a motivated employee base, each of whom must think like, and therefore must actually be, an owner”
- We believe “some decisions are consequential and irreversible or nearly irreversible – one-way doors… If you walk through and don’t like what you see on the other side, you can’t get back to where you were before… But most decisions aren’t like that – they are changeable, reversible – they’re two-way doors. If you’ve made a suboptimal Type 2 decision, you don’t have to live with the consequences for that long. You can reopen the door and go back through. Type 2 decisions can and should be made quickly by high judgment individuals or small groups” .
- “We want to be a large company that’s also an invention machine. We want to combine the extraordinary customer-serving capabilities that are enabled by size with the speed of movement, nimbleness, and risk acceptance mentality normally associated with entrepreneurial start-ups” .
- A “one-size-fits-all thinking can turn out to be only one of the pitfalls. We work hard to avoid it… and any other large organization maladies we can identify” .
- When it comes to obsessing over customers, we’re in it for the long haul. “A remarkable customer experience starts with heart, intuition, curiosity, play, guts, and taste” .
- Every day is Day 1 at Nosthera. In Nosthera’s “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline… And that is why it is always Day 1.”
- “We don’t do PowerPoint (or any other slide-oriented) presentations. Instead, we write narratively structured memos and silently read one at the beginning of each meeting in a kind of “study hall.” These papers generally range from one to six pages and articulate the project goal(s), approach to addressing it, outcome, and next steps”.
- We “believe in building a culture of high standards. Naturally and most obviously, because we’ll build better products and services for customers. More subtle: a culture of high standards is protective of all the “invisible” but crucial work that goes on in every company; it’s the work that gets done when no one is watching. In a high standards culture, doing that work well is its own reward. Once you’ve tasted high standards, there’s no going back” .